RACE FOR HOPE 74 SEPTEMBER 26TH - 30TH 2018
Championship Night September 30th
FOR IMMEDIATE RELEASE
Westrock Coffee Joins Mark Martin's Race for Hope 74 as Presenting Partner
Batesville, AR (July 16, 2018): Mark Martin's 2018 Race for Hope 74 announced that Westrock Coffee will be a presenting sponsor of the IMCA Modified dirt track race September 25th - 29th at Batesville Motor Speedway. Westrock Coffee joins a list of several growing Arkansas companies that are making their first venture into motorsports sponsorship through the grassroots charity race. Westrock Coffee is an international brand specializing in crop to cup coffee through direct trade with coffee farmers in Rwanda and other emerging markets. Westrock's corporate headquarters, roasting and distribution facility are in Arkansas, while the farmers they partner with are scattered across the globe.
The Race for Hope 74 was created by NASCAR Hall of Fame driver Mark Martin last year at his original home track where he made his first start in 1974. The five-day event culminates with a 74-lap championship race on Saturday September 29th. Last September the Race for Hope 74 drew over 100 teams from 20 states and two countries in its first year and many more are expected this year. A large portion of the proceeds of the annual Race for Hope 74 will benefit the child advocacy work of the Mark and Arlene Martin Foundation in Arkansas.
"The Race for Hope 74 is a unique opportunity for us to support a positive cause and at the same time introduce our brand to a new audience," said Elizabeth McLaughlin, Executive Vice President of Sales and Marketing for Westrock Coffee. Mark Martin is such a well-respected name nationally in motorsports, but he also never forgot where he came from and is now making great contributions in our home state. We think that story is similar to the Westrock Coffee story, so we wanted to be sure and support this race."
"One of the goals of the Race for Hope 74 is to provide a platform for some of the emerging talent in our sport," said Mark Martin. "With our limited presenting partnerships, we want to do the exact same thing for some amazing companies growing from the heartland of this country. Westrock Coffee is an organization we really wanted to work with because of their inspiring story. They are a very talented group of business people that figured out you can create jobs here at home but also improve the lives of farmers in the countries where their coffee is grown. Westrock Coffee is disrupting the coffee industry and changing lives by delivering a great product domestically and abroad through this approach."
To learn more about the Westrock Coffee story go to westrockcoffee.com. For more information on the Race for Hope 74 go to raceforhope74.com, Batesville Motor Speedway go to batesvillemotorspeedway.com, and the Mark and Arlene Martin foundation at markandarlenemartinfoundation.com.
Slim Chickens Announces Presenting Partnership of Mark Martin's
Race for Hope 74
Batesville, AR (June 4, 2018): Slim Chickens announced today that it will be a presenting sponsor of the Race for Hope 74, an IMCA Modified dirt track race September 25th - 29th at Batesville Motor Speedway. The Race for Hope 74 is an event created by NASCAR Hall of Fame driver Mark Martin at his original home track where he made his first start in 1974. The five-day event culminates with a 74-lap championship race on Saturday September 29th. Last September the Race for Hope 74 drew over 100 teams from 20 states and two countries in its first year and many more are expected this year. A large portion of the proceeds of the annual Race for Hope 74 will benefit the child advocacy work that the Mark and Arlene Martin Foundation do across Arkansas.
"This was an excellent opportunity for Slim Chickens to partner with a NASCAR legend like Mark Martin and at the same time support this thrilling event he has created that also has a positive impact in benefiting families and children in need," said CO-Founders Tom Gordon and Greg Smart.
"The Race for Hope 74 was created to be the marquee event for these IMCA Modified drivers from across the country," said Mark Martin. "It is also a good opportunity to showcase some of the best companies from the state of Arkansas. There is no better example than Slim Chickens. Slims has captured that down home southern cooking we are all familiar with growing up in this region and been able to create a successful business by sharing it with the rest of the country. We couldn't be happier to have them on board. "
Slim Chickens began in Fayetteville, Arkansas in 2003 and has since grown to more than 70 locations throughout the US and internationally. Slims specializes in 100% all natural, buttermilk marinated, hand-breaded southern fried chicken tenders, wings, fresh salads, chicken sandwiches, it;s unique chicken & waffles and its famous southern mason jars desserts. To learn more or find a location go to slimchickens.com.
For more information on the Race for Hope 74 go to raceforhope74.com, Batesville Motor Speedway go to batesvillemotorspeedway.com, and the Mark and Arlene Martin foundation at markandarlenemartinfoundation.com.
Valvoline and Mark Martin Team Back Up to Sponsor the Race For Hope 74
BATESVILLE, Ark. (May 29, 2018) - When race fans think of classic Mark Martin, many think of his iconic sponsor throughout the 90's, Valvoline. Now the two are partnering once again in 2018 for some exciting opportunities, one in particular being the second annual Race For Hope 74 at Batesville Motor Speedway.
"We are excited that Valvoline has come on board to be a part of our race," said Martin. "Valvoline and I have rekindled our legendary relationship by helping children and families in need and supporting the grassroots racing community while doing it. We will be working together on quite a few exciting things in the future and Race for Hope 74 is just one of those things that I think our race fans will love"
"Mark is a big part of Valvoline's rich motorsports heritage", said Travis Montgomery, head of Valvoline Sports & Entertainment. "We're thrilled to be working together again and to support such a great cause as the Race for Hope."
In its inaugural running in 2017, the Race For Hope 74 drew an incredible 107-car field of IMCA Modified drivers from across the country. With a year under his belt, Martin looks forward to growing this event into the premier race for IMCA Modifieds.
"My vision for this race is to make it the Daytona 500 of IMCA Modifieds. Since the race in September, I've spent time working on this race almost every single day," said the 2017 NASCAR Hall of Fame inductee. "We have a lot of really exciting things to come for our second annual event. It's really taken a leap forward in year two and we hope to continue that trend every year going forward."
There are several factors that separate the Race For Hope 74 from other major events, but the biggest may be that the event is structured for the racers.
"I really like to use every opportunity I can to promote these racers," continued Martin. "I want to get them as much exposure as I can. I want to help them get recognized by fans, or by people that might not normally get to know them, through the contacts I have in motorsports. We take really good care of the racers. We host the teams for lunch and hang out with them every day at the track."
About the Race For Hope 74:
A portion of the tickets sales of the Race For Hope 74 goes to the Mark and Arlene Martin Hope for Arkansas Foundation. The foundation assists children across the state of Arkansas with an emphasis on Batesville and Independence County. The 74-lap, $20,000-to-win finale, pays homage to Martin's first race at Batesville Motor Speedway in 1974. The 2018 edition of the Race For Hope 74 is set for September 25-29 at Batesville Motor Speedway. Every lap will be broadcast live on IMCA.TV. For more information, visit raceforhope74.com.
Valvoline Inc. (NYSE: VVV) is a leading worldwide marketer and supplier of premium branded lubricants and automotive services, with sales in more than 140 countries. Established in 1866, Valvoline's heritage spans over 150 years, during which it has developed powerful brand recognition across multiple product and service channels. The highly trusted brand ranks as the No. 3 passenger car motor oil brand in the DIY market by volume and the No. 2 quick-lube chain by number of stores in the United States. The company operates and franchises more than 1,100 Valvoline Instant Oil Change℠ centers in the United States. It also markets Valvoline lubricants and automotive chemicals, including the new Valvoline℠ Modern Engine Full Synthetic Motor Oil, which is specifically engineered to protect against carbon build-up in Gasoline Direct Injection (GDI), turbo and other engines manufactured since 2012; Valvoline High Mileage with MaxLife technology motor oil for engines over 75,000 miles; Valvoline Synthetic motor oil; and Zerex℠ antifreeze. To learn more, visit www.valvoline.com.
For more information about the Race For Hope 74, contact Batesville Motor Speedway at 870-251-0011 or visit the website at www.batesvillemotorspeedway.com.
Batesville Motor Speedway wishes to thank all of these fine sponsors that support us by helping to bring great racing to this area. Our 2018 Sponsors are: